nununu creates an alternative fashion line to typical children’s clothing. it goes against fashion’s narrow set of beliefs, and breaks free from over-stimulating kid clichés. by introducing children to the wonderful mystery of minimalism, nununu lets kids shine at every stage with a kickass cocktail of attitude and a big sense of humor.
the nununu image conveys an air of detachment. it is never cute or sweet, but always ready for the challenge. the brand operates in a way where instead of defining differences it dissolves them, blurring out any boundaries and making divisions completely insignificant.