Here is Mini-Cycle's concept:

Mini-Cycle is the resource for parents in search of stylish, comfortable and durable clothing for their little ones. Mini-Cycle's mission is to provide high-quality apparel while promoting sustainability. This is achieved in three steps: 

  1. Pre-Cycle: Selling stylish and durable new apparel;
  2. Mid-Cycle: Buying back ALL apparel purchased from Mini-Cycle at a fair market price;
  3. Re-Cycle: Selling or repurposing second-hand Mini-Cycle items until they are completely worn out and then recycled in a meaningful way. 

By doing so, we are hoping to create a closed loop cycle (a mini-cycle) where eventually only high quality/durable kids clothes are purchased and reused. Find out how it works here

Why you'll love Mini-Cycle...

Have you ever bought clothes from big brand names and noticed that the fabric was already deteriorating after four washes and/or "buttons and bows" falling off after the first wear? This can be so frustrating, especially if you were hoping for your younger kid to wear "hand-me-downs". Obviously, it is more than tempting to buy from big brand names companies because their prices are lower and, whether we like it or not, our little ones grow up so quickly that sometimes it feels frivolous to spend a lot of money on higher quality and durable apparel. 

With Mini-Cycle, this dilemma is over! Through this website, you can access new (Pre-Cycle) and second-hand (Re-Cycle) high quality apparel specifically selected for their durability and their lower impact on the environment*. The clothes offered here will be slightly more expensive than what you normally would pay at a big brand name store because they are durable and very well made. However, the added benefit is Mini-Cycle's guarantee to buy back any item purchased from us, meaning that in the end, the apparel you will have purchased will cost you less, hassle free.  Welcome to Mini-Cycle's stylish apparel closed loop cycle!

*This may include one or more of the following characteristics: local production, organic fabrics, natural dyes, Fair Trade, upcycled materials.

It all started when...

A passion for sustainability, a taste for fashion and a weakness for everything small collided. As a mother of two little girls, I am always looking for the best for them, whether it is food, schools, experiences and clothes. I am constantly on a search for a compromise between price, beauty and durability, which is not always easy. Our planet is more and more loaded with stuff that just keeps pilling up in our landfills. So, if I can find a solution to dress our kids in a fashionable way while simultaneously decreasing this impact on our planet, I will be one happy mama! 

I am very happy to start this journey with you and very thankful for your support. 

Jad Robitaille, Founder