The collection was founded in 2010 by Jacques Naessens and Annick Loosveldt. They were manufacturers for other Belgian children's clothing designers and started a collaboration with Anouck Robyn, who had already distinguished herself as the quirky and talented designer of different collections.
As usual Morley worked a lot on color and texture and the body of the collection is piece dyed. They like to pair unusual colors and presented a lot of ' print on print ' silhouettes. Indigo and other ethnic looking prints are combined with very romantic pastel florals and chunky oversized cardigans or hairy knits. A lot of the prints are on a white or very light pastel base to create a fresh and unusual color palette for Winter.