Creating a better future for our kids, one great basic at a time. Super soft, simple basics, that make kids look and feel amazing. Timeless, quality, gender-neutral styles that can be worn longer and passed along from child to child. Made ethically, locally and sustainably – kind to people and kind to the planet
When it comes to how we do things, we believe it’s not just one thing – every little thing counts and it all adds up to significant positive impact.
ORGANIC + SUSTAINABLE FABRICS Our fabrics are knit locally in Toronto using premium GOTS organic cotton and bamboo. Our cotton is grown in India and Korea from non-genetically modified plants, and without the use of synthetic agricultural chemicals such as fertilizers or pesticides.
LOW-IMPACT DYES Our fabrics are all dyed ethically and locally in Toronto using non-toxic, low impact dyes from natural sources.
ETHICAL MANUFACTURING PROCESSES Our clothing is all made 20 minutes from our downtown Toronto headquarters by people we know are paid a fair living wage. We visit our factories regularly and consider them a direct extension of our own team.