Collection: Luvmother

For the past five years luvmother has been proudly outfitting your kids (and ours) with super soft merino wool clothing. We’ve filled the void left by more established merino companies by providing a variety of fun, practical designs made with a built in hand-me-down quality.

Our guiding rule has been to try to do it right and avoid compromise in everything we do. At the outset, we committed to using premium materials, fair labour conditions, environmentally friendly packaging and even offsetting our shipping carbon footprint and up-cycling our fabric scraps.

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